A Complete Home Styling Solution

BRITAINS’s premier independent curtain and blind manufacturer Ena Shaw, have announced the launch of their new home furnishing brand: Tru Living

Developed with retailers in mind, Tru Living offers five curated collections of high quality readymade curtains, roller blinds, cushions and lampshades, all to be manufactured by the company’s 85,000sq ft premises in St Helens.

The five Tru living collections are: Urban, Country, Festival, Stratus and Scandi, and will be launched at this year’s Spring Fair trade show, at the NEC Birmingham from the 3rd-7th February .

Ena Shaw Commercial Director Steven Ross, said:

Tru Living has been designed to encourage add-on sales by offering a comprehensive design solution for peoples’ homes. Our in-house design team have curated five beautiful collections of products, which reflect classic, modern and retro interior themes. It will allow customers to bring a complete ‘look’ to their interiors but give them enough options to still be creative in making it personal. For retailers it eases the journey from a single cushion purchase to a while room makeover, without the need for any specialist knowledge. Tru living will offer affordable luxury.

Cushions and curtains will be 100% cotton, with curtains in nine sizes and a choice of pencil pleat or eyelet headings.

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